RIP Hollywood

Ashley Walton —  March 29, 2010 — 8 Comments

Hollywood Video is slowly dropping off the face of the earth. When I stepped in to rent my weekly dose of TV shows and movies, I was shocked to see that their entire inventory was for sale. Of course, this elicited mixed emotions—I bought some awesome DVDs at killer prices (The Hangover, Away We Go, The Invention of Lying, Zombieland, Vicky Cristina Barcelona, and Roger & Me*), but my beloved video rental store was going out of business (and some of the movies I bought, though cheap, were the crappy rental versions that never include supplementary material).

Not only is my neighborhood branch closing, but also the branch a couple towns over and several other branches all over the state and the rest of the country. This leaves me with only one other local video rental store: Blockbuster. When I was younger, I had fuzzy feelings toward Blockbuster for their cutesy sing-songy liners like, “Blockbuster Video! Wow, what a difference!” and “Please be kind, rewind.” But with age and wisdom, I’ve come to abhor it. The dreaded place doesn’t even carry Tales from the Darkside or Let the Right One In. Not to mention, they only recently added Dollhouse Season 1 to their repertoire (their selection is abysmal). What’s more, Blockbuster also censors some of their DVDs without any sort of warning that they’ve been edited for content.

But enough of the Blockbuster bashing. One of the movies I had wanted to pick up from Hollywood Video was Up in the Air, but I was told they weren’t getting it in, as they stopped bringing in new inventory. Dazed and confused, I wandered to a tawdry Red Box down the street, and using it made me feel cheap and dirty. When Up in the Air popped out of the cold machine, it didn’t even have a proper case. I couldn’t look at the cover design or critique the summary on the back or make fun of the quotes from critics. The naked DVD just stared out from a sad, sterile clear case. That’s when I started to panic. I’d been so concerned with bookstores dying out that I’d neglected to worry about video stores dying out, and I like both these stores for the same reason: tangibility.

I’m going to miss my regular chums at Hollywood. I’ll miss the geek shop talk with one clerk, who stares out behind his black horn-rimmed glasses that match mine. And I’ll miss bashing chick flicks with that other clerk, who was surprisingly cool, despite her Bridget Jones t-shirt. I’ll even miss the sociopathic blonde kid who consistently ruined various plot points for countless movies that I rented. More than anything, I’ll miss walking down the black-tiled rows past the unbeatable horror collection, a really respectable TV collection, and a great documentary section. I’ll miss meandering around the store several times and getting lost in the details and memories before making my final selection. I’ll miss the feeling of being in a place and knowing that I’m surrounded by people who love movies as much as I do.

*Note: I also bought 500 Days of Summer, but I’m still coming to terms with my embarrassment and whether I should openly admit this.

Ashley Walton


Ashley has 15 years of experience in content, she has led teams of 80+ content creators, and she has taught numerous university courses on media. She's the founder of Content Maven, and at the end of the day, she hopes to make the world a better place, one piece of content at a time.

8 responses to RIP Hollywood


    It really is a sign of the times when such a titan falls. I'm sorry for your loss – I'm here to console you at any time.


    I too fear for the future of tangible rental options.


    Really scared! In Ten years no one will know what it was like to go to the movie store and talk about movies with random people (Not the weirdos) and being surrounded by all the cool art of the movie boxes. Its just one less reason to not leave your house now there won't be anything out there. I am stocking up and becoming a hermit I'll go read a book now.


    The digital age is taking over the tangibles of our time. What happened to the personality? There is no personality with digital items. I can have a hard drive full of movies and TV shows (I already do, haha) but I would much rather have a library of cases, the cover art, the collector edition booklets containing a fascimile of the movie script, etc. I fear that all personality is going to be yanked from our media, and we're going to be a mindless mass of digital zombies. Give me hard copies! Or give me death!


    Richie, I love you.


    I know this thread is old, but I feel that Internet need to comment. Coming from a family that owned a local video store, I’m still laughing at the corpses of Blockbuster and Hollywood video. They destroyed the local store, and then Red Box and Netflix destroyed them. Nants ingonyama bagithi Baba. (I’m holding my right fist in the air defiantly right now.)


      Thanks for your comment. That’s awesome that your family owned a local video store. I would have loved to have one of those in my area, and I would have given them all my money. Unfortunately, Blockbuster and Hollywood put all the mom and pop places out of business, but I still loved the camaraderie of visiting the physical storefronts and chatting with employees and regular patrons. But if I were you, I would probably laugh at their destruction, too.

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